Company of One by Paul Jarvis — Why Staying Small is the Next Big Thing for Business

Company of One" challenges the traditional growth-at-all-costs mindset and presents a fresh perspective on business success. Author Paul Jarvis argues that staying intentionally small can lead to greater freedom, profitability, and a more meaningful life. Instead of scaling endlessly, Jarvis encourages entrepreneurs, freelancers, and small business owners to focus on simplicity, sustainability, and independence. The book provides practical strategies on how to build a resilient business that prioritizes quality over quantity, customer loyalty over rapid expansion, and personal satisfaction over endless hustle. With insightful examples and actionable advice, "Company of One" is a perfect guide for those who want to create a business on their own terms—without compromising their values or lifestyle. It’s an essential read for anyone tired of the startup hype and looking for a smarter, more sustainable approach to entrepreneurship.