Data Driven Marketing

• Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
• In-depth discussion of the fifteen key metrics every marketer should know
• Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
• Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
• In-depth examples of how to apply the principles in small and large organizations
• Free downloadable ROMI templates for all examples given in the book

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.