Data Mining for Business Analytics

Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes:

• Real-world examples to build a theoretical and practical understanding of key data mining methods
• End-of-chapter exercises that help readers better understand the presented material
• Data-rich case studies to illustrate various applications of data mining techniques
• Completely new chapters on social network analysis and text mining
• A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint